Digital Transformation is Dead

Digital Transformation is Dead

The phrase ‘Digital Transformation’ is no longer relevant. There. I said it. I’ve been saying it for some time. It’s become the most overused clickbait buzzword. Why do I think this? Let’s look at the two words, digital and transformation. Digital is a way of doing things, not a thing and certainly not a specific …

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Technology Applications, Infrastructure and Architecture What Great Looks Like

Technology Applications, Infrastructure and Architecture: What Great Looks Like In The Digital Age

Technology has changed how people and companies operate. It has enabled new business models that generate new sources of revenue and empowered companies to optimise their operating costs. For the majority of companies, technology is much more than a website and email campaigns. It comprises applications that can process millions of transactions per second, with …

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Product and Software Development What Great Looks Like

Product and Software Development: What Great Looks Like In The Digital Age

In the digital age, companies need to rapidly move from idea to market, meeting the needs of their customers as quickly as possible to maximise value opportunities. This requires mature capabilities across 6 core product management and software development areas. An example of what great looks like for each capability area is given below. Product …

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Data Analytics and Insights What Great Looks Like

Data, Analytics and Insights: What Great Looks Like In The Digital Age

Data helps companies to make real-time decisions in response to customer trends and behaviours. To take advantage of all the opportunities that data can bring, companies need strong maturity across core capability areas covering strategy, people, processes and technology. But what does great look like in this area? Data Strategy and Organisation: Start With Value …

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Customer Lifecycle Management What Great Looks Like

Customer Lifecycle Management: What Great Looks Like In The Digital Age

The customer lifecycle is no longer a linear top-down funnel. It follows a cyclical pattern, a flywheel, to align to the customer journey that no longer has a defined start and endpoint. It typically begins with a marketing interaction and continues through to acquisition, conversion and retention. Customers that receive a positive experience are more …

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Digital Products and Services What Great Looks Like

Digital Products and Services: What Great Looks Like In The Digital Age

Customer experience is critical to the growth of almost every business. It requires the executive board to instil a customer-first mindset across every inch of the organisation, with a seamless customer experience across digital and non-digital channels that encourages loyalty, retention and advocacy. Companies need to excel in 3 key areas to ensure their digital …

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Organisation People Skills What Great Looks Like

Organisation, People and Skills: What Great Looks Like In The Digital Age

To be successful in business, a variety of technology and digital capabilities are required. A solid strategy, efficient processes and cutting edge technology are all important factors. This all means nothing if the people and skills required to execute the strategies and operate the business are not in place. People are the most important asset …

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